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Privacy Policy

Last Updated: January 2025

At Sweetwater Tavern, we take your privacy seriously. This Privacy Policy explains how Inter Media Digital Marketing LLC ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website sweetwatertavern.com (the "Site"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Subscribe to our newsletter or email updates
  • Fill out forms on our Site
  • Submit comments or feedback
  • Contact us via email or contact forms
  • Participate in surveys or promotions

This information may include:

  • Name and contact information (email address, phone number)
  • Demographic information (age, location, preferences)
  • Communication preferences
  • Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device, including:

  • IP address and device identifiers
  • Browser type and version
  • Operating system
  • Referring URLs and pages viewed
  • Time and date of visits
  • Click-through patterns and site navigation
  • Geographic location data

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. For detailed information about our cookie practices, please review our Cookie Policy.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To provide and maintain our services: Delivering content, managing subscriptions, and improving user experience
  • To communicate with you: Sending newsletters, updates, promotional materials, and responding to inquiries
  • To personalize content: Tailoring articles, recommendations, and advertising based on your interests
  • To analyze and improve: Understanding usage patterns, conducting research, and enhancing Site functionality
  • To ensure security: Preventing fraud, protecting against malicious activity, and enforcing our terms
  • To comply with legal obligations: Meeting regulatory requirements and responding to legal requests
  • To manage advertising: Displaying relevant advertisements and measuring campaign effectiveness

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal information based on the following legal grounds:

  • Consent: You have given clear consent for us to process your personal information for specific purposes (e.g., newsletter subscriptions)
  • Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, fraud prevention, and direct marketing
  • Legal Obligation: Processing is necessary to comply with applicable laws and regulations
  • Performance of Contract: Processing is necessary to fulfill our contractual obligations to you

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Email marketing platforms (e.g., Mailchimp, SendGrid)
  • Analytics services (e.g., Google Analytics)
  • Hosting and infrastructure providers
  • Content delivery networks
  • Payment processors (if applicable)

4.2 Affiliate Partners

We participate in affiliate marketing programs and may share information with restaurant booking platforms, culinary product vendors, and other affiliate partners when you interact with their services through our Site.

4.3 Advertising Partners

We work with third-party advertising networks that may collect information about your browsing activities to provide targeted advertisements. These partners may use cookies and similar technologies.

4.4 Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to:

  • Comply with legal obligations
  • Protect our rights, property, or safety
  • Prevent fraud or security issues
  • Respond to legal requests from authorities

4.5 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

5. Your Privacy Rights

5.1 General Rights (All Users)

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal exceptions)
  • Opt-Out: Unsubscribe from marketing communications at any time

5.2 GDPR Rights (EEA, UK, Switzerland Residents)

If you are located in the EEA, UK, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to Portability: Receive your personal information in a structured, machine-readable format
  • Right to Restriction: Request restriction of processing in certain circumstances
  • Right to Object: Object to processing based on legitimate interests or for direct marketing purposes
  • Right to Withdraw Consent: Withdraw consent at any time (without affecting lawfulness of prior processing)
  • Right to Lodge a Complaint: File a complaint with your local data protection authority

5.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request disclosure of categories and specific pieces of personal information collected
  • Right to Delete: Request deletion of personal information (subject to exceptions)
  • Right to Opt-Out: Opt-out of the "sale" of personal information (we do not sell personal information)
  • Right to Non-Discrimination: Exercise privacy rights without receiving discriminatory treatment

How to Exercise Your Rights

To exercise any of these rights, please contact us at info@intermediadm.com with the subject line "Privacy Rights Request." We will respond within the timeframe required by applicable law (typically 30 days).

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

  • The nature of the information collected
  • The purposes for which it was collected
  • Legal, regulatory, or contractual obligations
  • Whether you have requested deletion

When we no longer need your information, we will securely delete or anonymize it.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit and at rest (SSL/TLS)
  • Secure server infrastructure and firewalls
  • Access controls and authentication procedures
  • Regular security assessments and updates
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Third-Party Websites and Services

Our Site may contain links to third-party websites, including:

  • Restaurant booking platforms (OpenTable, Yelp, Resy)
  • Social media platforms
  • Affiliate partner websites
  • Industry publications and sources

We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@intermediadm.com, and we will promptly delete such information from our records.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction.

For EEA, UK, and Switzerland residents, we ensure appropriate safeguards are in place for international transfers, including:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions by relevant authorities
  • Other legally approved transfer mechanisms

11. Email Marketing and Communications

If you subscribe to our newsletter or marketing communications:

  • You will receive periodic emails about articles, food trends, restaurant recommendations, and related content
  • We will not share your email address with unaffiliated third parties for their marketing purposes
  • You can unsubscribe at any time by clicking the "unsubscribe" link in any email
  • We will honor opt-out requests within 10 business days

Even if you opt-out of marketing communications, we may still send you transactional or administrative emails regarding your account or use of our services.

12. Do Not Track Signals

Some web browsers have "Do Not Track" (DNT) features that signal to websites that you do not want your online activities tracked. Currently, there is no industry standard for recognizing or responding to DNT signals. Our Site does not currently respond to DNT browser signals or mechanisms.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

  • We will update the "Last Updated" date at the top of this policy
  • Material changes will be prominently posted on our Site or communicated via email
  • Your continued use of the Site after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Inter Media Digital Marketing LLC
Email: info@intermediadm.com
Website: sweetwatertavern.com

For GDPR-related inquiries, please include "GDPR Request" in your subject line.
For CCPA-related inquiries, please include "CCPA Request" in your subject line.

About Sweetwater Tavern

Your trusted source for fine dining culture, restaurant reviews, culinary insights, and food trends. Celebrating the art of exceptional food and dining experiences.

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